Published by Kelly on 18 Nov 2012

Holiday Networking – ho ho ho

Out and about this time of year? Start your networking with good cheer. The best present you can bring to the party is a pleasing presence. Wear your smile! Bring a happy, healthy dose of positivity. Swirl it around the room. Be sure to sample all the goodies at every event by seeking those that are cheer filled too. You will make some fantastic connections, spread good will and grow your business through the holidays and New Year!

Published by Kelly on 23 Jun 2011

Why do I Network?

Social media, networking groups, meetups, business mixers…what is the meaning of this life? Whew, if you didn’t post something today you may almost feel out of touch. I suppose it depends on your business model.

Meeting professionals online is not the end goal of networking or the only way to grow your business. However, a great online connection with a follow up and perhaps a phone conversation can equal closed business. Don’t be afraid to use some of the tried and true measures of setting an appointment for a brief call to connect. You may be finding more than common ground.

Don’t be shy when it’s time to say thank you! A hand written note is so appreciated and takes such a short time. There are several marketing avenues out there to generate it from your computer if a trip to the post office if frightening.

As we move into the second half of 2011 I’m going to set more time for face to face meetings and send more “thank you’s.” I can see how it has made those individuals on the receiving end feel and my business is richer for having done so.

Published by Kelly on 14 Dec 2010

YourTalkTrack

It happened again…I attended a wonderful event. Found some new and fantastic connections, gave some referrals and reconnected with some colleagues AND experienced the phenomenon again. Just like Christmas and Santa go together so do events and bad introductions.

Holiday event Famous Faux Pas introduction (or any event for that matter) sounds a bit like this. “Hello, I’m Kelly. What do you do?” follow by, ” I’m Dave, I am an Account Representative for XYZ Company” Yep, that’s it…I was given title after title after title. I have no idea what do these people DO? It is as if the title has the power to transcend my mind and serve my needs. I always thought your title was just that. Hmmm…let’s try again. “I’m Dave and ___________(insert solution to my potential problem here). It’s almost a New Year…no more Name, Rank and Serial Number…unless of course…

If you need help with your “elevator speech” we call it YourTalkTrack please do give yourself a present. Get your foot out of your mouth and you will start taking steps to grow your business.

Published by Kelly on 04 Dec 2010

Merry Christmas…holiday party!

Dasher – don’t leave home so quick you leave your business cards behind.

Dancer - move about the holiday party, mix, mingle and meet new people.

Prancer – go on up and introduce yourself…great New Year’s resolution.

Vixen – steer clear of the holiday gossip…make the season merry!

Comet – comment on your Twitter page about the best networking events this holiday season.

Cupid – spread the love…give referrals.

Donner – put your best foot forward, dress sharp, you never know who you may run into.

Blitzen – stay away from too much spiked eggnog…till the season to be jolly…not folly!

Published by Kelly on 03 Dec 2010

Growing your business through the ho-ho-holiday season

It’s that time of year! 

Snow (well at least where I live) cold, (yeah we have plenty of that too) Christmas trees and lights, Santa, Christmas Carols and the Nativity Scene all a glow.  Time to put your feet up and snuggle in…WRONG.  This holiday season is a fantastic time to take advantage of business deals, end of year sales for business services and the fact that people are in a generally good mood and HAPPY to do business with you.

You can place a special offer on your website.  If it is a solid offer and benefits a business buyer offer it as a gift idea.  Perhaps you’re a web designer that has a little slow down…offer a “web-inspection” or” tune up consultation” for a fee.  Offer a blog sample, a posted pdf.file or something that has value.  After all a busy person can’t be all things, master web-designer, marketer, sales and service. ( I know your thinking, that’s exactly what I do)  It’s time…get some help. You may need that gift yourself. 

Every December I take a short time to reevaluate my business plan (early December) for the New Year.  It’s a chance to bounce a few final ideas off trusted colleagues over a mocha, latte or libation.  I in turn field their ideas and offer friendly feedback.  You cannot even believe how valuable that is.  What looked to be a solid and good plan in October may have lost a little lustre or maybe a bunch, so much that even a big sack of Target’s finest Tinsel won’t make it sparkle.  Now I’m not suggesting scrap the plan…but it’s not too late to sharpen your pencil and put your business plan on track for 2011 all shined up and ready to roll.

Hey, now just where did I put those jingle bells…?

09 -

Published by admin on 23 Feb 2010

Growing your Network

OK so you are on LinkedIn and Facebook, Twitter and all the others, now what? Most people spend time reading and seeing what others are doing. Are you spending any time making a connection that is anything but virtual? At are you connecting with out a plan? Are you just looking for a job and need to connect with as many as you can?

Here is something I have done that has resulted in new business. I noticed a couple of weeks ago that one of my connections was “now connected with” another former colleague. This was someone I had not seen or heard from in literally 16 years! After connecting on LinkedIn and sending a nice reintroduction message with a few questions included, we made a telephone connection. We realized just how long it had been, how much we had changed and how much we were the same. There were some laughs – partly because we are both 16 years older and wiser. Our conversation moved to a quick luncheon date and another realization that we are moving our businesses forward in much the same fashion. How exciting!

The end result? A new customer that is thrilled to do business with me. For them? A new resource for their business. Score for both!

It is so important to act on connecting. It is important to be a resurce for your connections. you cannot simply have your eye on your own prize. In this economy with so many job seekers connections have to be about give and get.

I truly think a key to this successful transaction is the networking that happened with a simple reintroduction but the fortune and continuation of a great relationship is in the follow up. Sometimes your past may become your present and that is the gift for you both.

Happy Networking!